BOLD VALUE PROPOSITION
Explain how we do it (the secret recipe)
This the single most important text and visuals on the page. Here one should make a strong case for “what kind of value can we give YOU”.
DISPLAY THE SKILL HERE (VIDEO?)
tO BACK UP THE VALUE PROPOSITION
After they learn what you can offer, we need to demonstrate that we can actually produce this value. This could be a promotional video or series of high-quality images.
Don’t believe us, believe what people are telling about us.
Strong customer testimonials are essential in winning TRUST, which is one of the biggest obstacles for the potential buyers. How can they trust us?
End with a story that they will remember.
Founder’s note is a text from the creator to the buyer. It could be a short story how all of this started. It adds personalization as people like to do business with other people.
End with a call action – do you prefer that they contact with phone, email, social media? One strategy is to create an email newsletter, which will help to convert potential buyers with time.